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Marketing Yourself
Language
English
English
Book
Paperback
Explores the whole marketing process, from situation analysis to the implementation of an individual...
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Libristo code: 06242143
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Explores the whole marketing process, from situation analysis to the implementation of an individual's marketing plan. In this book, students will learn - how to Identify and qualify opportunities, select target markets, set personal marketing objectives, create marketing strategies considering the 4 Ps - Product, Price, Place and Promotion.
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About the book
Full name
Marketing Yourself
Author
Harold Simpkins
Language
English
English
Binding
Book - Paperback
Date of issue
2007
Number of pages
352
EAN
9780176471835
ISBN
9780176471835
Libristo code
06242143
Publishers
Cengage
Weight
658
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