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Marketing without Advertising
Brand Preference and Consumer Choice in Cuba
Language
English
English
Book
Paperback
In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro's government relu...
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Libristo code: 10038537
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193 b
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In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro's government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national an
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About the book
Full name
Marketing without Advertising
Author
Emilio Morales, Joseph L. Scarpaci
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
230
EAN
9781138212701
ISBN
9781138212701
Libristo code
10038537
Publishers
Taylor & Francis Ltd
Weight
374
Dimensions
228 x 154 x 26
Categories
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