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Marketing the Third Reich

Language EnglishEnglish
Book Paperback
Book Marketing the Third Reich Nicholas O'Shaughnessy
Libristo code: 16316448
Publishers Taylor & Francis Ltd, September 2017
In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda... Full description
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In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016

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About the book

Full name Marketing the Third Reich
Author Nicholas O'Shaughnessy
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 290
EAN 9781138060586
ISBN 9781138060586
Libristo code 16316448
Publishers Taylor & Francis Ltd
Weight 432
Dimensions 158 x 235 x 17

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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