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Marketing Strategy
Language
English
English
Book
Paperback
MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a cus...
Full description
Libristo code: 25091016
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238 b
238 b
97.09
€
VAT included
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MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
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About the book
Full name
Marketing Strategy
Author
FERRELL
Language
English
English
Binding
Book - Paperback
Date of issue
2018
EAN
9780357039236
ISBN
0357039238
Libristo code
25091016
Publishers
Cengage Learning, Inc
Weight
1314
Dimensions
220 x 278 x 27
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