Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Austrian Post 5.49 € DPD courier 3.99 € DPD point 2.99 €

Contact

How to shop

Help

My account

▸ Empty :-(

Marketing Strategy

Name: Marketing Strategy
Brand: SAGE Publications Inc
SKU: 04787622
Price: 116.79 EUR
Availability: InStock
Author: Mark E. Hill
ISBN: 9781412987301

The Thinking Involved

Mark E. Hill

Language

English

Book Paperback

Libristo code: 04787622

Publishers SAGE Publications Inc, April 2012

Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking l... Full description

Libristo code: 04787622

286 b

116.79 € VAT included

In stock at our supplier Shipping in 14-20 days

Delivery to Austria

Up to 30 days for returns

Customers also purchased

Schritte Ins Nichts Gerhard Schmidtchen

Paperback

55.29 €

Una novela rusa/ A Russian Novel Emmanuel Carrčre

Paperback

14.69 €

defi de la bienveillance Gabriel Monet

Paperback

6.99 €

Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.