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Marketing Research Guide

Language EnglishEnglish
Book Paperback
Book Marketing Research Guide Philip K. Sherwood
Libristo code: 06745316
Publishers Taylor & Francis Inc, October 2005
The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now... Full description
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The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.

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About the book

Full name Marketing Research Guide
Author Philip K. Sherwood
Language English
Binding Book - Paperback
Date of issue 2005
Number of pages 446
EAN 9780789024176
ISBN 9780789024176
Libristo code 06745316
Publishers Taylor & Francis Inc
Weight 680
Dimensions 217 x 154 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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