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Marketing Professional Services

Name: Marketing Professional Services
Brand: Taylor & Francis Ltd
SKU: 06754194
Price: 51.09 EUR
Availability: InStock
Author: Michael Roe
ISBN: 9780750641272

Michael Roe

Language

English

Book Paperback

Libristo code: 06754194

Publishers Taylor & Francis Ltd, August 1998

A practical introduction to business planning, marketing and selling skills for those in the profess... Full description

Libristo code: 06754194

125 b

51.09 € VAT included

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A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.