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Marketing Principles and Practice

Name: Marketing Principles and Practice
Brand: LAP Lambert Academic Publishing
SKU: 10937376
Price: 63.29 EUR
Availability: InStock
Author: Ezekiel Okon Akpan
ISBN: 9783659835261

A Descriptive Study on Promotion Ideology and Training

Ezekiel Okon Akpan

Language

English

Book Paperback

Libristo code: 10937376

Publishers LAP Lambert Academic Publishing, May 2016

Marketing is one of the three basic economic elements on which the economic system of any society is... Full description

Libristo code: 10937376

155 b

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Marketing is one of the three basic economic elements on which the economic system of any society is built. Marketing as an economic element is dormant in some societies but it enters economic system as an essential element in the process of economic development. It is too often construed as a mere process in which goods is physically moved from where they are produced to where they are consumed. This view is very narrow and misleading since marketing as an economic element is essential at all levels of development in an economy. It is a matter of mere differences in the manner its roles are performed as determined by the needs and circumstances of each developmental stage. It is this narrow and misleading mind-set that this book, "Marketing: Principles and Practice", attempts to analysed for correction.