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Marketing Performativity
Language
English
English
Book
Paperback
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practi...
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Libristo code: 20181373
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Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this 'gap' by asking 'how is marketing theory performative?' How does marke
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About the book
Full name
Marketing Performativity
Author
Hans Kjellberg, Katy Mason, Johan Hagberg
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
250
EAN
9780367109509
ISBN
9780367109509
Libristo code
20181373
Publishers
Taylor & Francis Ltd
Weight
464
Dimensions
243 x 172 x 24
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