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Marketing Paperback W/Powerweb Package

Name: Marketing Paperback W/Powerweb Package
Brand: MCGRAW HILL BOOK CO
SKU: 11305358
Price: 130.79 EUR
Availability: InStock
Author: William O. Bearden
ISBN: 9780072461282

William O. Bearden

Raymond W. LaForge

Thomas N. Ingram

Language

English

Book Paperback

Libristo code: 11305358

Publishers MCGRAW HILL BOOK CO, September 2000

Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated... Full description

Libristo code: 11305358

320 b

130.79 € VAT included

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Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an E-Commerce chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors. . .