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Marketing Operations

Strategy, Implementation and Optimization

Language EnglishEnglish
Book Paperback
Book Marketing Operations Greg Kihlström
Libristo code: 51330287
Publishers De Gruyter, July 2026
Traditionally, Marketing Operations (MarketingOps) has played a tactical, behind-the-scenes roles wi... Full description
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Traditionally, Marketing Operations (MarketingOps) has played a tactical, behind-the-scenes roles within the marketing function. Yet, as organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a strategic MarketingOps function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes.

This book provides a framework and plan to measure success. It looks at the roles and technologies needed to scale a MarketingOps function and offers best practices to help organizations grow and scale their marketing operations over time. Using its maturity model as a framework to guide readers, it helps marketers achieve operational excellence in support of business goals, from foundational strategies to advanced AI implementation.

Marketing Operations: Strategy, Implementation and Optimization is an invaluable resource for marketing leadership and MarketingOps professionals focused on driving lasting value from a strategic investment in improved ways of working.

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About the book

Full name Marketing Operations
Author Greg Kihlström
Language English
Binding Book - Paperback
Date of issue 2026
Number of pages 250
EAN 9783119145152
Libristo code 51330287
Publishers De Gruyter
Weight 630
Dimensions 170 x 240

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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