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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing th...
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Libristo code: 06465117
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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.
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About the book
Full name
Marketing Moves
Author
Suvit Maesinsee
Language
English
English
Binding
Book - Hardback
Date of issue
2001
Number of pages
193
EAN
9781578516001
ISBN
9781578516001
Libristo code
06465117
Publishers
Harvard Business Review Press
Weight
466
Dimensions
242 x 162 x 23
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