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Marketing Matrix
Language
English
English
Book
Paperback
Corporate social responsibility, the ultimate oxymoron, and its country cousin, cause related market...
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Libristo code: 01202897
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213 b
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Corporate social responsibility, the ultimate oxymoron, and its country cousin, cause related marketing, are just means of currying favour amongst our political leaders and further extending corporate power. So it is time to fight back. The book ends with a call to do just this.
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About the book
Full name
Marketing Matrix
Author
Gerard Hastings
Language
English
English
Binding
Book - Paperback
Date of issue
2012
Number of pages
204
EAN
9780415678629
ISBN
0415678625
Libristo code
01202897
Publishers
Taylor & Francis Ltd
Weight
344
Dimensions
157 x 232 x 12
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