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Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert...
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Libristo code: 03211463
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133 b
133 b
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Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens- und Marketingplanung, beleuchtet generische Marketingstrategien in unterschiedlichen situativen Kontexten sowie die Implementierung von Strategien.
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About the book
Full name
Marketing-Management
Author
Heribert Meffert
Language
English
English
Binding
Book - Paperback
Date of issue
1994
Number of pages
490
EAN
9783409236133
ISBN
9783409236133
Libristo code
03211463
Publishers
Gabler Verlag
Weight
874
Dimensions
172 x 244 x 26
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