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Marketing Intelligence, Part a
Language
English
English
Book
Hardback
Digitalization has completely transformed marketing. It has changed consumption habits, consumer beh...
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Libristo code: 47019078
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Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
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About the book
Full name
Marketing Intelligence, Part a
Language
English
English
Binding
Book - Hardback
Date of issue
2025
Number of pages
268
EAN
9781835494196
ISBN
1835494196
Libristo code
47019078
Publishers
Emerald Publishing Limited
Weight
478
Categories
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