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Language
English
English
Book
Paperback
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing...
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Libristo code: 12045925
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240 b
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
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About the book
Full name
Marketing Identities Through Language
Author
E. Martin
Language
English
English
Binding
Book - Paperback
Date of issue
2006
Number of pages
286
EAN
9781349526000
Libristo code
12045925
Publishers
Palgrave Macmillan
Weight
386
Dimensions
140 x 216 x 17
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