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Marketing Foundations, International Edition

Language EnglishEnglish
Book Paperback
Book Marketing Foundations, International Edition William Pride
Libristo code: 04454180
Publishers Cengage Learning, Inc, June 2012
Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, Internatio... Full description
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Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, International Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Hult enhances this edition by offering up a unique, global perspective through real-world examples and commentary on significant international-specific marketing concepts and practices. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, MARKETING FOUNDATIONS, 5E, International Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.

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About the book

Full name Marketing Foundations, International Edition
Author William Pride
Language English
Binding Book - Paperback
Date of issue 2012
Number of pages 736
EAN 9781133190974
ISBN 1133190979
Libristo code 04454180
Weight 1442
Dimensions 215 x 278 x 23
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