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Marketing Database Analytics

Language EnglishEnglish
Book Hardback
Book Marketing Database Analytics Andrew D Banasiewicz
Libristo code: 02363974
Publishers Taylor & Francis Ltd, May 2013
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data...
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Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection

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About the book

Full name Marketing Database Analytics
Author Andrew D Banasiewicz
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 400
EAN 9780415657877
ISBN 0415657873
Libristo code 02363974
Publishers Taylor & Francis Ltd
Weight 858
Dimensions 186 x 253 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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