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Marketing-Controlling
Language
German
German
Book
Paperback
Die häufig "bauchgesteuerten" Marketing-Entscheidungen müssen auf "harten" quantitativen Faktoren ba...
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Libristo code: 09487293
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34 b
34 b
13.99
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Die häufig "bauchgesteuerten" Marketing-Entscheidungen müssen auf "harten" quantitativen Faktoren basieren, um ein Controlling zu ermöglichen. Die Erhebung des Markenwertes und sein kontinuierliches Controlling ist Grundvoraussetzung für Marketingeffizienz. Für Aktivitäten der Marketing-Kommunikation gibt es inzwischen geeignete Tools zur standardisierten Bewertung. Im Bereich der Media-Buchungen kann falsche Sparwut kontraproduktiv auf die Effektivität wirken. Marketing-strategisch und Sales-orientierte Prozesse und Entscheidungen können durch Software unterstützt werden.
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About the book
Full name
Marketing-Controlling
Author
M. Westphal
Language
German
German
Binding
Book - Paperback
Date of issue
2015
Number of pages
20
EAN
9783737931953
ISBN
373793195X
Libristo code
09487293
Publishers
Gbi-Genios Verlag
Weight
54
Dimensions
178 x 254 x 2
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