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Marketing Communications
An advertising, promotion and branding perspective
Language
English
English
Book
Hardback
Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important...
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Libristo code: 50437047
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328 b
328 b
133.89
€
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Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives.
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About the book
Full name
Marketing Communications
Author
Babek Taheri, Hamid Shaker
Language
English
English
Binding
Book - Hardback
Date of issue
2024
Number of pages
264
EAN
9781915097774
ISBN
1915097770
Libristo code
50437047
Publishers
Goodfellow Publishers Limited
Weight
640
Dimensions
175 x 244 x 16
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