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Marketing Communications Management

Language EnglishEnglish
Book Paperback
Book Marketing Communications Management Paul Copley
Libristo code: 01284968
Publishers Taylor & Francis Ltd, September 2004
Reflects on the prime issues in integrated marketing communications. This work addresses strategic a... Full description
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Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

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About the book

Full name Marketing Communications Management
Author Paul Copley
Language English
Binding Book - Paperback
Date of issue 2004
Number of pages 456
EAN 9780750652940
ISBN 0750652942
Libristo code 01284968
Publishers Taylor & Francis Ltd
Weight 1244
Dimensions 211 x 280 x 28

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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