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A fresh and innovative framework for the management of marketing communication processes focusing on...
Libristo code: 06745290
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203 b
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A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme.
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About the book
Full name
Marketing Communication
Author
Richard J. Varey
Language
English
English
Binding
Book - Paperback
Date of issue
2001
Number of pages
416
EAN
9780415230407
ISBN
9780415230407
Libristo code
06745290
Publishers
Taylor & Francis Ltd
Weight
816
Dimensions
174 x 246 x 29
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