Contact
How to shop
Delivery
Shopping guide
Marketing Automation. Towards Artificial Intelligence and Hyperpersonalization
Polish
52 b
Delivery to Austria
Up to 30 days for returns
Customers also purchased
/
Paperback
79.00
€
/
Hardback
37.99
€
During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to restore true trusting relationships with each and every customer. This cannot be done without proper knowledge and technology. This book was written to comprehensively describe this new world for marketers, entrepreneurs and managers, so that they can deliver value and build their competitive position with better results. It sets the context for today’s marketers and then, step by step, exemplifies practically how new technologies may be used to readapt familiar marketing tools.
About the book
Polish
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Hardback
15.49
€
Hi! I'm Libroamiko, your book advisor.
How can I help you?