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Marketing and Promoting Electronic Resources
Language
English
English
Book
Hardback
Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian...
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Libristo code: 06704700
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342 b
342 b
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Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? This book explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries.
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About the book
Full name
Marketing and Promoting Electronic Resources
Author
Eleonora I. Dubicki
Language
English
English
Binding
Book - Hardback
Date of issue
2008
Number of pages
206
EAN
9780789035851
ISBN
9780789035851
Libristo code
06704700
Publishers
Taylor & Francis Inc
Weight
408
Dimensions
152 x 229 x 17
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