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Marketing Analytics
Statistical Tools for Marketing and Consumer Behavior Using SPSS
Language
English
English
Book
Hardback
Marketing Analytics provides guidelines in the application of statistics using SPSS for students and...
Libristo code: 37208173
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Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
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About the book
Full name
Marketing Analytics
Author
Jose Marcos Carvalho de Mesquita, Kostelijk, Erik (Amsterdam University of Applied Sciences, Netherlands)
Language
English
English
Binding
Book - Hardback
Date of issue
2021
Number of pages
200
EAN
9781032052182
ISBN
103205218X
Libristo code
37208173
Publishers
Taylor & Francis Ltd
Weight
550
Dimensions
174 x 246
