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Marketing Analytics: Strategic Models and Metrics
Language
English
English
Book
Paperback
Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a prac...
Libristo code: 17127605
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118 b
118 b
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Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent
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About the book
Full name
Marketing Analytics: Strategic Models and Metrics
Author
Stephan Sorger
Language
English
English
Binding
Book - Paperback
Date of issue
2013
Number of pages
500
EAN
9781481900300
ISBN
1481900307
Libristo code
17127605
Publishers
Createspace Independent Publishing Platform
Weight
883
Dimensions
189 x 246 x 26
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