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An ideal resource for those who want to conduct market research but have little experience in doing...
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Libristo code: 04787696
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292 b
292 b
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An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The Third Edition incorporates: - new material on Web surveys - more information on data analysis and sampling theory for qualitative research. - a new closing chapter illuminating the limitations of market research to clarify when it should be employed.
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About the book
Full name
Market Research Toolbox
Author
Edward F. McQuarrie
Language
English
English
Binding
Book - Hardback
Date of issue
2011
Number of pages
272
EAN
9781412991735
ISBN
1412991730
Libristo code
04787696
Publishers
SAGE Publications Inc
Weight
472
Dimensions
157 x 235 x 19
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