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Market Matters

Name: Market Matters
Brand: Palgrave Macmillan
SKU: 12048107
Price: 99.59 EUR
Availability: InStock
Author: Christina Garsten
ISBN: 9781349725427

Exploring Cultural Processes in the Global Marketplace

Christina Garsten

Language

English

Book Paperback

Libristo code: 12048107

Publishers Palgrave Macmillan, November 2004

Globalization of trade and organizational change increase the impact of markets in peoples' lives. B... Full description

Libristo code: 12048107

244 b

99.59 € VAT included

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Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.