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English
Book
Hardback
This edition will address critical changes in marketing concepts and strategy, and shed light on wha...
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Libristo code: 04888852
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73 b
73 b
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This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy. In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot-com debacle.
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About the book
Full name
Market-driven Management
Author
Frederick E. Webster
Language
English
English
Binding
Book - Hardback
Date of issue
2002
Number of pages
320
EAN
9780471236931
Libristo code
04888852
Publishers
John Wiley & Sons Inc
Weight
584
Dimensions
162 x 235 x 29
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