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Market - 4e édition
Fondements et méthodes des recherches en marketing
Language
French
French
Book
Book
De la conception des études à la maîtrise des données, cet ouvrage aborde les méthodes tant quantita...
Full description
Libristo code: 33973871
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195 b
195 b
79.59
€
VAT included
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Delivery to Austria
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Customers also purchased
De la conception des études à la maîtrise des données, cet ouvrage aborde les méthodes tant quantitatives que qualitatives. Orienté vers la prise de décision, il présente les problématiques de recherche et les outils pertinents pour y répondre.
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About the book
Full name
Market - 4e édition
Language
French
French
Binding
Book - Book
Date of issue
2009
Number of pages
720
EAN
9782100527960
Libristo code
33973871
Publishers
DUNOD
Weight
1132
Dimensions
170 x 240
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