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Markenmanagement im Handel
Von der Handelsmarkenführung zum integrierten Markenmanagement in Distributionsnetzen Strategien Konzepte Praxisbeispiele
Language
German
German
Book
Paperback
Handelsmarken erfolgreich managen
Libristo code: 06799686
?
135 b
135 b
54.99
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Handelsmarken erfolgreich managen
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About the book
Full name
Markenmanagement im Handel
Author
Dieter Ahlert, Peter Kenning, Dirk Schneider
Language
German
German
Binding
Book - Paperback
Date of issue
2012
Number of pages
243
EAN
9783322869340
ISBN
3322869342
Libristo code
06799686
Publishers
Springer Fachmedien Wiesbaden
Weight
435
Dimensions
171 x 247 x 15
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