Check order status
LIBRISTO
LIBROAMANTO
mandatory
Forgotten password
Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free
0
Austrian Post 5.49 € DPD courier 3.99 € DPD point 2.99 €
phone Contact phoneHow to shop

Marke Und Gesellschaft

Markenkommunikation Im Spannungsfeld Von Werbung Und Public Relations

Language GermanGerman
Book Paperback
Book Marke Und Gesellschaft Nina Janich
Libristo code: 08907945
Publishers Springer Fachmedien Wiesbaden, July 2009
Die Autoren dieses Sammelbandes beleuchten Prozesse der Markenbildung und Aspekte der Markenkommunik... Full description
? points 172 b
70.29 € VAT included
In stock at our supplier Shipping in 5-8 days
Austria Delivery to Austria

Up to 30 days for returns

Customers also purchased

Chronique d'Un Gilgamesh Du XXI ?me Si?cle. Tome 2. Daiki Oe / Book Paperback
common.buy 6.59 €
LOS MOZARABES Jesús García Díaz / Book Book
common.buy 39.59 €
Sketches of Buenos Ayres and Chile Samuel Haigh / Book Hardback
common.buy 35.79 €
A Celebration a Day!: 365 Ways to a Happier, Healthier Workplace Scott Friedman Csp / Book Paperback
common.buy 18.19 €
Form Three Ranks on the Road Cordell Cross / Book Paperback
common.buy 21.89 €
Safety Evaluation Report for the National Enrichment Facility in Lea County, New Mexico U S Nuclear Regulatory Commission / Book Paperback
common.buy 19.19 €
Advances in Polyhydroxyalkanoate (PHA) Production Martin Koller / Book Paperback
common.buy 61.79 €
Quantum Systems under Gravitational Time Dilation Magdalena Zych / Book Paperback
common.buy 107.29 €
Fokker D.XXI Aces of World War 2 Kari Stenman / Book Paperback
common.buy 21.49 €
Moje słodkie zwierzaki. Koniki Monika Pakulska / Book Paperback
common.buy 2.79 €
Le emozioni del cuore Sonia Alemi / Book Paperback
common.buy 12.49 €
China and the WTO Petros Mavroidis / Book Hardback
common.buy 46.59 €
100 coloriages mystères inédits / Book Paperback
common.buy 21.79 €
Amigurumi Farmyard Josefine Bjorn Knudsen / Book Hardback
common.buy 9.19 €
Be Careful for Nothing David Perry / Book Paperback
common.buy 14.49 €
Digital Portrait Photography For Dummies Doug Sahlin / E-book Adobe ePub DRM
common.buy 24.79 €
Beyond Command and Control Richard Adams / E-book Adobe ePub DRM
common.buy 125.69 €
paura di Montalbano Andrea Camilleri / Book Paperback
common.buy 17.99 €
My Poetry, My Story, My Testimony, For His Glory Matthew Bacchus / Book Paperback
common.buy 20.09 €
Computer Integrated Production Systems and Organizations Felix Schmid / Book Paperback
common.buy 214.29 €
Irregular Armed Forces and their Role in Politics and State Formation Diane E. DavisAnthony W. Pereira / Book Paperback
common.buy 55.89 €
Power, Participation and Political Renewal Marian Barnes / Book Hardback
common.buy 164.49 €
servant's directory, or house-keeper's companion Hannah Glasse / Book Paperback
common.buy 27.89 €
Observations Upon the Prophecies of Daniel, and the Apocalypse of St. John. in Two Parts. by Sir Isaac Newton. Sir Isaac Newton / Book Paperback
common.buy 29.59 €

Die Autoren dieses Sammelbandes beleuchten Prozesse der Markenbildung und Aspekte der Markenkommunikation aus der Sicht verschiedener Disziplinen. Indem sie die Marke in die Kontexte Werbung und Public Relations stellen, verbinden sie konstruktiv wissenschaftliche und praxisbezogene Perspektiven. Neben Beiträgen zu methodisch-theoretischen Grundlagen enthält der Band auch Untersuchungen zu den sprachlichen und medialen Ebenen der Markenkommunikation sowie deren unterschiedlicher organisatorischer Einbettung. Exemplarisch wird die Etablierung sowohl von Produkt- und Unternehmensmarken als auch von ‚Orten’ (Institutionen, Städte, Regionen, Länder) als Marken diskutiert. Das Buch wendet sich an Dozierende und Studierende der Sprach-, Kommunikations- und der Wirtschaftswissenschaften und der Organisationspsychologie sowie an MitarbeiterInnen von Kommunikations- und Werbeagenturen.

Actress & Polyglot
EWA KASP for
Play video
Ewa Kasp
Libristo has the largest selection of foreign-language books. That’s why I buy my books there.

About the book

Full name Marke Und Gesellschaft
Author Nina Janich
Language German
Binding Book - Paperback
Date of issue 2009
Number of pages 355
EAN 9783531166742
ISBN 9783531166742
Libristo code 08907945
Publishers Springer Fachmedien Wiesbaden
Weight 426
Dimensions 148 x 210 x 19

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's address

You might also be interested in

Der Schatten des Windes Carlos Ruiz Zafón / Book Paperback
common.buy 16.00 €
politischen Jugend erbaulicher Zeit-Vertreib Christian Weise / Book Paperback
common.buy 29.90 €
Lipmann Symposium. Energy Transformation in Biological Systems West) Lipmann-Symposium (1974 : Berlin / Book Hardback
common.buy 227.19 €
Bailey's British Directory; Or, Merchant's and Trader's Useful Companion, for the Year 1784, in Four Volumes. Lists of the Bankers, Merchants, Manufac William Bailey / Book Paperback
common.buy 27.69 €
In Search of Civil Society Vladimir Tismaneanu / Book Paperback
common.buy 55.19 €
New America ... Complete in One Volume. Third Edition. William Hepworth Dixon / Book Paperback
common.buy 28.79 €
THE WAGNERIAN ROMANCES GERTRUDE H BROWNELL / Book Hardback
common.buy 39.69 €
Bouquet of Fairy Tales Nancy Garfield Woodbridge / Book Paperback
common.buy 17.99 €
Fill Your Life With Love Mark Lehman / Book Paperback
common.buy 25.49 €
Magnetic Lynn Cowell / Book Paperback
common.buy 15.09 €
Abnormal Psychology with Dsm5 Update & Portal Access Card (6 Month) Ronald J. Comer / Book Hardback
common.buy 259.39 €
Peyton's Pocket Posh Journal, Tulip Andrews McMeel Publishing / Book Paperback
common.buy 8.09 €
My People's Prayer Book Vol 5 Marc Brettler / Book Paperback
common.buy 14.29 €

Login

Log in to your account. Don't have a Libristo account? Create one now!

 
mandatory
mandatory
Forgotten password

Don’t have an account? Discover the benefits of having a Libristo account!

With a Libristo account, you'll have everything under control.

Create a Libristo account
Book advisor Libroamiko
Hi, I'm Libroamiko, can I help?