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Language
German
German
Book
Paperback
In Marketingkreisen geht man bei der Spezies Mann oft noch von einer klaren eindimensionalen Zielgru...
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Libristo code: 09487606
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24 b
24 b
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In Marketingkreisen geht man bei der Spezies Mann oft noch von einer klaren eindimensionalen Zielgruppe aus, was sich mittlerweile als irrtümlich erwiesen hat. (1) Mit dem an und für sich offensichtlichen Wandel des Männerbildes und der Männer selbst geht langsam ein Umdenken in der Werbebranche einher. (1) , (2) , (3) Es wird künftig kein Weg mehr an einer exakten Zielgruppenanalyse vorbeiführen, da die Interessen des Mannes zu sehr schwanken und es "die Zielgruppe Mann" kaum noch gibt. (1)
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About the book
Full name
Mannermarketing
Author
E Krug
Language
German
German
Binding
Book - Paperback
Date of issue
2015
Number of pages
16
EAN
9783737936279
ISBN
3737936277
Libristo code
09487606
Publishers
Gbi-Genios Verlag
Weight
50
Dimensions
178 x 254 x 2
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