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Managing Strategy

Name: Managing Strategy
Brand: Bloomsbury Publishing
SKU: 04596051
Price: 25.59 EUR
Availability: InStock
Author: Cliff Bowman
ISBN: 9780333608883

Cliff Bowman

David C. Asch

Language

English

Book Paperback

Libristo code: 04596051

Publishers Bloomsbury Publishing, December 1995

This new text by Cliff Bowman and David Asch is designed for courses in strategic management, busine... Full description

Libristo code: 04596051

63 b

25.59 € VAT included

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This new text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.