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Managing Strategy Processes in Emergent Industries

The Case of Media Firms

Language EnglishEnglish
Book Paperback
Book Managing Strategy Processes in Emergent Industries Johan Roos
Libristo code: 03614483
Publishers Palgrave Macmillan, November 1996
This book highlights the challenges for firms operating in industries where traditional boundaries a... Full description
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This book highlights the challenges for firms operating in industries where traditional boundaries are vanishing and a totally new business landscape unfolds. This puts significant demand on the top management teams and their ability to perceive and interpret phenomena and patterns emerging that may influence strategy. Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.

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About the book

Full name Managing Strategy Processes in Emergent Industries
Language English
Binding Book - Paperback
Date of issue 1996
Number of pages 178
EAN 9781349141494
ISBN 1349141496
Libristo code 03614483
Publishers Palgrave Macmillan
Weight 251
Dimensions 140 x 216 x 11
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