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Managing Intellectual Property Today
English
38 b
New
Delivery to Austria
Up to 30 days for returns
How IP is igniting the next wave of growth and anchoring its value
For ventures now scaling, at least 80 percent of their value is ultimately going to rest on their intellectual property, if all goes to plan. Yet it's a far from certain outcome. Time and again, IP can appear strong on paper but unravel at different points through the growth cycle. No one size or shape of solution fits all. It varies for each venture, depending on how the principals find the right combination of IP to give themselves freedom to operate, the leverage to negotiate, the framework to collaborate, the strength to hold their ground and the flexibility to pivot. In this book, IP leaders of today and tomorrow draw on real-life commercial scenarios to map out how ventures can make the right calls to turn their IP into a high-growth asset with the capacity to double or triple in value, not just once, but repeatedly.
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