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Managing Customer Value

Language EnglishEnglish
Book Paperback
Book Managing Customer Value Bill Dodds
Libristo code: 04912991
Publishers University Press of America, October 2003
This book explores the three dimensions of value, product quality, customer service and price within... Full description
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This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

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About the book

Full name Managing Customer Value
Author Bill Dodds
Language English
Binding Book - Paperback
Date of issue 2003
Number of pages 356
EAN 9780761826316
ISBN 0761826319
Libristo code 04912991
Publishers University Press of America
Weight 504
Dimensions 152 x 229 x 30

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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