Contact
How to shop
Delivery
Shopping guide
Managing Corporate Social Responsibility - A Communication Approach
English
200 b
Delivery to Austria
Up to 30 days for returns
Customers also purchased
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives* Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model* Discusses ways to maximize the use of social media and traditional media throughout the process* Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.* Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
About the book
English
Categories
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Hardback
32.59
€
/
Paperback
11.19
€
Hi! I'm Libroamiko, your book advisor.
How can I help you?