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Made With

Name: Made With
Brand: LID Publishing
SKU: 01363552
Price: 18.69 EUR
Availability: InStock
Author: John Grant
ISBN: 9781907794438

The Emerging Alternatives to Western Brands

John Grant

Language

English

Book Paperback

Libristo code: 01363552

Publishers LID Publishing, August 2013

The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority co... Full description

Libristo code: 01363552

46 b

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The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.