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Language
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English
Book
Hardback
Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political st...
Libristo code: 01003100
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139 b
139 b
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Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
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About the book
Full name
Liking Ike
Author
David Haven Blake
Language
English
English
Binding
Book - Hardback
Date of issue
2016
Number of pages
304
EAN
9780190278182
ISBN
9780190278182
Libristo code
01003100
Publishers
Oxford University Press Inc
Weight
572
Dimensions
164 x 243 x 23
Categories
Society & Social Sciences
>
Society & culture: general
>
Cultural & media studies
>
Cultural studies
>
Popular culture
Society & Social Sciences
>
Society & culture: general
>
Cultural & media studies
>
Media studies
>
Media studies: advertising & society
Time period qualifiers
>
c 1500 onwards to present day
>
20th century, c 1900 to c 1999
>
Later 20th century c 1950 to c 1999
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