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Leveraging Computer-Mediated Marketing Environments
Language
English
English
Book
Hardback
Social media has redefined the way marketers communicate with their customers, giving consumers an a...
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Libristo code: 20805750
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465 b
465 b
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Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in dev
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About the book
Full name
Leveraging Computer-Mediated Marketing Environments
Author
Gordon Bowen, Wilson Ozuem
Language
English
English
Binding
Book - Hardback
Date of issue
2018
Number of pages
300
EAN
9781522573449
ISBN
9781522573449
Libristo code
20805750
Publishers
IGI Global
Weight
1431
Dimensions
178 x 254 x 31
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