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Lead Market India

Name: Lead Market India
Brand: Springer International Publishing AG
SKU: 19821863
Price: 107.29 EUR
Availability: InStock
Author: CORNELIUS HERSTATT
ISBN: 9783319835099

Key Elements and Corporate Perspectives for Frugal Innovations

CORNELIUS HERSTATT

Language

English

Book Paperback

Libristo code: 19821863

Publishers Springer International Publishing AG, July 2018

India is still perceived by some as a developing country that has yet to create world-class products... Full description

Libristo code: 19821863

263 b

107.29 € VAT included

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India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.