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Le crowdfunding

Language FrenchFrench
Book Paperback
Book Le crowdfunding Léo Trespeuch
Libristo code: 13636136
Publishers Éditions universitaires européennes, November 2015
Le Crowdfunding étend un peu plus le rôle du consommateur en lui ajoutant une composante financičre.... Full description
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Le Crowdfunding étend un peu plus le rôle du consommateur en lui ajoutant une composante financičre. Au vu des travaux issus de la littérature, il semble important de proposer un cadre théorique aux différentes formes de participation (Crowdsourcing), afin de positionner le Crowdfunding parmi elles. De plus afin d'optimiser les campagnes il parait nécessaire d'identifier les motivations des consommateurs ŕ participer ŕ des opérations de Crowdfunding. Enfin les implications managériales sont soulignées. Pierre Henri Grenier, DG Banque Populaire des Alpes: Enfin un ouvrage de référence sur le financement participatif! Aprčs quelques années d'effervescence et d'innovations en tous genres, le crowdfunding semble maintenant se structurer et devenir un acteur ŕ part entičre du financement de projets.

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About the book

Full name Le crowdfunding
Author Léo Trespeuch
Language French
Binding Book - Paperback
Date of issue 2016
Number of pages 88
EAN 9783639527575
Libristo code 13636136
Publishers Éditions universitaires européennes
Weight 147
Dimensions 150 x 220 x 6

Categories

Biography, Literature & Literary studies > Biography & non-fiction prose > Literary essays
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