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Consommation Socialement Responsable (Csr)
Language
French
French
Book
Paperback
Cette éude s'attarde sur les antécédents ŕ la consommation socialement responsable soit : les ra...
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Libristo code: 06994720
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138 b
138 b
56.29
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Cette éude s'attarde sur les antécédents ŕ la consommation socialement responsable soit : les raisons invoquées par les consommateurs pour ne pas agir de façon éthique, la connaissance et l'information concernant la consommation socialement responsable ainsi que l'efficacité personnelle perçue. Cette recherche met ainsi en exergue les variables auxquelles les consommateurs sont sensibles, ce qui permet aux gestionnaires de mieux s'outiller en termes de communication et de proposer une offre plus adaptée et attirante.
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About the book
Full name
Consommation Socialement Responsable (Csr)
Author
Amélie Legendre, Alain d'Astous
Language
French
French
Binding
Book - Paperback
Date of issue
2018
Number of pages
140
EAN
9786131508882
ISBN
6131508887
Libristo code
06994720
Publishers
Omniscriptum
Weight
213
Dimensions
152 x 229 x 8
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