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Die Akzeptanz Kartenbasierter Kundenbindungsprogramme Aus Konsumentensicht
Determinanten Und Erfolgswirkungen
Language
German
German
Book
Paperback
Anhand von Befragungsdaten zu elf großen deutschen Kundenkartenprogrammen untersucht Anke Hoffmann d...
Libristo code: 03621970
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Anhand von Befragungsdaten zu elf großen deutschen Kundenkartenprogrammen untersucht Anke Hoffmann die Akzeptanz kartenbasierter Kundenbindungsprogramme aus Konsumentensicht.
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About the book
Full name
Die Akzeptanz Kartenbasierter Kundenbindungsprogramme Aus Konsumentensicht
Language
German
German
Binding
Book - Paperback
Date of issue
2008
Number of pages
324
EAN
9783835009455
ISBN
3835009451
Libristo code
03621970
Publishers
Gabler Verlag
Weight
431
Dimensions
148 x 210 x 19
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