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Marketing- Und Vertriebsfunktionen in Unternehmen

Determinanten Und Konsequenzen Von Horizontalen Machtstrukturen

Language GermanGerman
Book Paperback
Book Marketing- Und Vertriebsfunktionen in Unternehmen Prof. Dr. Manfred Krafft
Libristo code: 03621215
Publishers Gabler Verlag, November 2008
A-Ram Jo untersucht anhand von Befragungsdaten aus unterschiedlichen Branchen die horizontalen Macht... Full description
? points 171 b
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A-Ram Jo untersucht anhand von Befragungsdaten aus unterschiedlichen Branchen die horizontalen Machtstrukturen der Funktionsbereiche Marketing und Vertrieb und identifiziert dabei zentrale Determinanten. Der Autor belegt, dass für den Unternehmenserfolg eine marktorientierte Ausrichtung des Unternehmens maßgeblich entscheidend ist, welche aber gleichermaßen durch eine einflussreiche Marketing- sowie Vertriebsfunktion bestimmt wird.

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About the book

Full name Marketing- Und Vertriebsfunktionen in Unternehmen
Author Prof. Dr. Manfred Krafft, A-Ram Jo
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 254
EAN 9783834908681
ISBN 3834908681
Libristo code 03621215
Publishers Gabler Verlag
Weight 340
Dimensions 148 x 210 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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