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Kundenbindung Im Internet
Ma nahmen Und Erfolgswirksamkeit Im Business-To-Consumer-Bereich
Language
German
German
Book
Paperback
Nikolai Lihotzky identifiziert mögliche Maßnahmen zur Kundenbindung und ermittelt ihre Wirksamkeit,...
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Libristo code: 06995812
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Nikolai Lihotzky identifiziert mögliche Maßnahmen zur Kundenbindung und ermittelt ihre Wirksamkeit, wobei die klassische Geschäftsbeziehungs- und Kundenbindungsforschung einerseits und die Spezifika der Internetökonomie andererseits als Ausgangspunkte dienen.
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About the book
Full name
Kundenbindung Im Internet
Author
Nikolai Lihotzky
Language
German
German
Binding
Book - Paperback
Date of issue
2003
Number of pages
260
EAN
9783824477722
ISBN
3824477726
Libristo code
06995812
Publishers
Deutscher Universitätsverlag
Weight
336
Dimensions
148 x 210 x 16
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