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Kunden begeistern mit System

Language GermanGerman
Book Paperback
Book Kunden begeistern mit System Franz-Rudolf Esch
Libristo code: 20479756
Publishers Campus Verlag GmbH, March 2019
Mit diesem Buch erhalten Sie das E-Book inklusive! Wie Kundenfrust zu Kauflust wird Warteschleifen i... Full description
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Mit diesem Buch erhalten Sie das E-Book inklusive! Wie Kundenfrust zu Kauflust wird Warteschleifen in der Telefonhotline. Kaum Personal im Laden. Angebote, die nicht zu Ihren Bedürfnissen passen. Wann waren Sie zum letzten Mal begeistert? Egal, ob stationär oder digital: Manche Firmen scheinen Kunden nicht zu wollen. Und wundern sich am Ende, warum der Umsatz nicht stimmt. Die Markenexperten Franz-Rudolf Esch und Daniel Kochann erklären, wie Unternehmen Kunden verstehen, Kaufmotive erkennen und das Erleben an den Kontaktpunkten so steuern, dass Wow-Erlebnisse entstehen. Am Ende einer begeisternden Customer-Journey stehen Kunden, die gerne wiederkommen. Und das alles in nur fünf Schritten!

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About the book

Full name Kunden begeistern mit System
Author Franz-Rudolf Esch, Daniel Kochann
Language German
Date of issue 2019
Number of pages 224
EAN 9783593509952
ISBN 3593509954
Libristo code 20479756
Publishers Campus Verlag GmbH
Weight 467
Dimensions 155 x 235 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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