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Language
German
German
Book
Paperback
Marketingwissen - praxisnah und theoriegestützt§Erhard Schwedler konzentriert sich in seinem einführ...
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Libristo code: 06800205
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Marketingwissen - praxisnah und theoriegestützt§Erhard Schwedler konzentriert sich in seinem einführenden Lehrbuch auf die Kernbereiche des Marketing und deren Verknüpfung. Anhand vieler praktischer Beispiele illustriert er, wie bei der Analyse von Märkten, der Ableitung einer Positionierungsstrategie und der Erstellung eines Marketingkonzeptes für nationale oder internationale Märkte vorzugehen ist.
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About the book
Full name
Kompaktwissen Marketing
Author
Erhard Schwedler
Language
German
German
Binding
Book - Paperback
Date of issue
2000
Number of pages
279
EAN
9783409116565
ISBN
3409116567
Libristo code
06800205
Publishers
Gabler
Weight
497
Dimensions
170 x 244 x 16
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