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Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributi...
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Libristo code: 04885827
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Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
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About the book
Full name
KFC in China
Author
Warren Liu
Language
English
English
Binding
Book - Paperback
Date of issue
2008
Number of pages
206
EAN
9780470823842
ISBN
0470823844
Libristo code
04885827
Publishers
John Wiley & Sons Inc
Weight
332
Dimensions
153 x 227 x 18
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